Services
On this page, I will go into what’s included in the 3 main services I provide.
To read about a specific service, just click on the link in each category, and you will be taken to that section. No need to scroll.
However, if you have copywriting needs that are outside of these areas, feel free to contact me for a conversation. I have also written email campaigns and SEO magnets to generate leads.
Website Audit
- Get your website found by more ideal prospects
- Hold the attention of visitors so they want to know more about you
The Details
Website Audit
Have you ever visited a website and feel unclear what they are offering in the first few seconds?
That’s a website that can use a site audit.
Some of my international clients told me that the reason they contacted me instead of another coach is because my website tells them clearly what my service is, how to contact me, and shows my Google reviews. All within the first few seconds.
And this is just one of the many areas I look for in a website audit. Let me go into more details below in my process.
My process:
- Meet with you online to understand your specific goals for your website, and who your audience is
- An analysis of your website, with a written report that includes recommendations for your tech team to implement
- An online meeting to go over the written recommendations with you and your tech team.
Some areas I will look for include:
- Is your website immediately clear to visitors what you do? Or do they have to stop and guess?
- Is the writing customer focused?
- Is it optimized to convert visitors to customers?
- Does it tell Google what your website is about? (SEO)
- Is it reader friendly? Conversational tone, font style, font size, color, etc.
- Does it show well on both mobile and laptop?
- Is it accessible to visitors who are visually impaired?
Video Script
An effective video script can engage your audience and inspire them to action.
A video needs to hold the attention of the viewers to the very end, so they can take the action you hope for.
Many videos are not able to do that.
One of the reasons is because they do not have a script that guides the audience, so they stay curious, and get their questions answered at the end.
Having a video script also saves time and cost when you make the video because it provides guidance for the entire project.
My process:
- Meet with you online to understand what you want to accomplish with your video
- Interview several of your happy clients and select the most viable one for the story
- Meet with you again to share my findings and my ideas for the script
- Write a script that inspires your audience to action
- Suggest images and music selections to enhance the message
- Create a list of interview questions that draw out the best answers during taping, so your customer sounds natural
- Create a shot list for your camera crew to save them time
Copyediting
Speaking to your audience in a way that captures their attention, and holds their attention, is a key to ultimately converting a prospect into a customer.
You understand their needs and offers valuable solutions.
Your conversational tone engages them because that’s how we speak in our everyday life.
All these are the heart and soul of digital marketing.
And add to this SEO strategies (Search Engine Optimization) to get found by more of your ideal prospects, and you are golden!
My Process:
- Meet with you online to understand what you want to achieve with your web content. Is it to educate them? Build trust first so they will use your service later? To buy something now?
- Learn about your audience’s needs
- Edit content so your message sounds inviting and clear
- Use best SEO practices to attract more traffic to your website
If you think one or more of these services would help you achieve your goals faster, please email me at
estrella@estrellachancopywriting.com for a free, no-obligation consultation
Or… go to my Contact page.